There is no doubt that the digital has been the lifeline for most businesses since the beginning of 2020 when we have all been locked out of our offices and kept inside our homes. The digital kept the teams connected, kept the businesses going and also provided the transformation which was much sought after and talked about before the pandemic, but imminently implemented during the lockdown. In this context, there is an opportunity for driving change based on digital innovation of the core functions of a business.
The post-pandemic context has not disappointed us. There is an emerging effervescence driven by the new technology and innovations in the business sector. In 2021, the European start-up ecosystem represented $3 trillion in enterprise value. In this context, the question worth raising is how businesses navigate the greatest-ever tech boom?
Innovation through digital transformation has become imperative. Our conference aims to address the way companies, from start-ups to enterprises, are adapting to the new ecosystem. We will offer a twofold perspective: the Brussels driven policy perspective and the grass-root level Eastern European perspective.